Following my defense of Turkish coffee against Steve Jobs, I'm happy to learn that a Turkish coffee franchise has opened its first store abroad.
Kahve Dünyası (The Coffee World), has announced that it will serve a cup of Turkish coffee to each customer for free until New Year Day in its new store in London.
The same franchise owns a store in our office building, too, although I don't have time to visit it frequently. Neither they pay me for this blog post, even a free cup of coffee (doh!)...
All in all, I'm happy to promote Turkish coffee here, although I'm a bit perplexed at the same time.
Will franchising Turkish coffee be good for the future of this local taste or is the globalization of such products inevitably cause their standardization and even corruption?
You gotta taste the Turkish coffee in London to decide...
And don't forget: In the long run, we are all standardized.
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